frank gibson
~direct
Words that Work
About
Frank has over 20 years experience as a Senior Copywriter, Creative Director, and Communications Consultant. He has worked across a range of accounts in Sydney, Melbourne, London, and Hobart.
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With experience across a variety of sectors, from fundraising to advertising and corporate websites, Frank can help you determine the most cost-effective way of getting your message to your prospective customers or clients.
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Whether it’s an ad or a brochure, your website or annual report, Frank uses his intuitive and insightful problem solving approach to create communications that get remembered – and get results.
Services
Advertising
Print, TV, radio or digital – ideas to get you noticed and remembered.​
Website Development
Your global shop-front should reflect your organisation's aspirations.​​
Editing
An objective eye can help give
your communications an edge.​
​​Direct Marketing
Cost-effective DM engages your customer and encourages a response.​​
​​​Customer Relationship Marketing (CRM)
A powerful tool to help promote loyalty and long term sales.​​
​Fundraising
Helping not-for-profit organisations maximise their fundraising activities.
​Press/Media Releases
Let the media raise awareness
of your brand or product
– for free!
Corporate Communications
Make your communication count, every time.
Awards
Creative Review
Amex/ClubMed — UK
Fundraising Institute Awards
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MECWA (FIA Hall of Fame) — Vic
AMI Awards for Marketing Excellence – Brand Revitalisation
TOPS Business Solutions — Tas
John Caples (Finalist)
Porche — USA
Television
Veolia Enviromental Services
Drug Education Network
Shadforths Financial
Tasmania Together
NRM South
Millington Ladies
Words...
About Words
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Make someone smile and you’ve made a friend. Make them laugh and they’re yours forever.
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Talk to the reader as you would a friend.
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​Write for an audience you know – your parents, partner or child.
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​Customers are not just a ‘target’ or a ‘demographic’. They are people like you.
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​Find the special truth about your product. Then make it your hero.
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​Write with passion. Write the things you would want to read.
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​Make a stand. Never promote something you don’t believe in.